Everything Communicates

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Something leaders, speakers, and communicators often fail to understand is that everything communicates. That means it’s not just the message you share, but it’s the clothes you’re wearing, your attitude, the way you stand, the lighting in the room, and many more things impact

Forget Your Ability If You Can’t Get Visibility

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In today’s hyper-competitive, distracted culture, it’s time we realized that it’s not the customer’s job to find you, donate to your cause, or buy your product, it’s your job to find them. I was in a meeting with a business group the other day and one of the board members vented in frustration: “We’ve been producing an incredible product for decades! Why aren’t people buying it?” I told him that’s analog thinking from yesterday. In the old days 90% of the battle was

7 Secret Strategies to Grow Web Traffic & Influence (On a Shoestring Budget)


I receive so many questions about using your website and social media presence to increase your influence that I decided to ask my friend Miles Anthony Smith for his advice.  Miles works with Rawhide Boys Ranch as their Digital Marketing Director and is the author of Why Leadership Sucks™ and Becoming Generation Flux.  Miles shared with me his 7 key strategies for growing your web traffic and influence (and how to do it on a budget).  Here’s his advice:   ​

Terrorism And The Value of Public Relations and Media


Just in case you wondered if media matters to bloodthirsty, violent revolutionaries, it does – in a very big way. Now that The Islamic State has taken over a vast territory, they have the challenge of winning the hearts and minds of these captured communities. To do that, the terrorist group is launching a massive propaganda campaign to pitch its idea of a utopian state for the Muslim world.  Up to this point,

Should I Be Careful with “Branding Experts?”


When I wrote my book “Branding Faith” in 2008, the word “branding” had hardly been uttered inside a church or other Christian organization. In fact, the amount of criticism I endured just trying to start the conversation was enormous. People just didn’t want to believe the power of perception or identity and the role it played in getting people to listen to your message, buy your product, or donate to your cause.  But since that time, things have changed, and

The Secrets to Having More “Eureka!” Moments


Joseph Guinto, writing in the American Airlines magazine, shares the secrets to having better “aha!” moments. I’m a big believer that real, long term creativity is a matter of showing up every day and doing the work. However, there’s no question that “Eureka!” moments happen, and as Guinto says, we can create an atmosphere where they tend to happen more often.  Along with Guinto’s advice, here’s a few keys that have helped me discover more creative breakthroughs:

A Top Real Estate Expert Shares 5 Ways Churches Can Be More Effective With Direct Mail

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I recently had lunch with my friend Rodney Johnson, who’s a top real estate agent in Los Angeles, specializing in multi-million dollar homes. As the broker/co-owner of a large real estate firm in the uber-competitive LA residential market, he’s learned over 28+ years how to find clients using virtually every legitimate means possible. That includes door knocking, cold calling, door hangers, and direct mail. For the last four years, he’s gained listings in multi-million dollar communities through unique direct mail pieces.  Plus, his church – Freedom Church — was doing the same thing to grow their congregation. So I asked him to give us his secrets for making an impact with local direct mail. Here’s what he said:

Creativity: Learning To Forget How Things Work


This is our granddaughter Kennady.  I spend a lot of time watching her, and obviously, since she’s only a year old, she hasn’t had much time to learn how things work. As a result, the first few times I gave her a book, she had no idea what “reading” was, so she walked on it, set it up like an A-frame house, or used it for a plate. It’s been that way with everything. Since she doesn’t yet know the way things are “supposed” to be used, she just makes it up, and has come up with some pretty remarkable uses for things like

Why TV Is Still The Most Effective Advertising Medium


With the flood of articles and information about the move online, it’s easy to forget the power that television still holds when it comes to influence. Steve Newton from Newton Media tipped me off to a new study released recently in Adweek magazine confirming that when it comes to advertising, TV is still the king. From my perspective, this information also applies to nonprofits and religious organizations. Even though TV can be an expensive medium, it still packs a powerful punch when it comes to advertising. Here’s a few key findings of the study: