Creativity: Learning To Forget How Things Work

Back when our granddaughter Kennady was a year old, she hadn’t had a lot of time to learn how things worked. As a result, the first few times I gave her a book, she had no idea what “reading” was, so she walked on it, set it up like an A-frame house, or used it for a plate. Back then it was that way with everything. Since she didn’t know the way things were “supposed” to be used, she just made it up, and she came up with some pretty remarkable uses for things like

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Everything Communicates

Something leaders, speakers, and communicators often fail to understand is that in today’s digital world, everything communicates. That means it’s not just the message you share, but it’s the clothes you’re wearing, your attitude, the way you stand, the lighting in the room, and many more things impact

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What Do You Do When Your Organization is Stuck?

A business is in a nosedive with product sales.  A nonprofit’s donor income has dropped by half.  A church’s members continue to decline.  All around I’m seeing organizations struggling and dreaming about the past.  When that happens, what do you do?  Most panic.  But if you had a choice, which scenario below would you pick (or ARE you picking now?):

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It’s Time to Stop Creating Lame Marketing Campaigns for Millennials

(Or anyone else for that matter)

Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty of cheesy, overdone, stock footage driven marketing efforts because anytime you try to reach an audience through what you ASSUME is their style, behavior or choices – or you try to group them all into a research statistic – you can always bet on failure. Shortcuts don’t

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The Power of a Great Tagline

What Missionaries Can Teach Us About Marketing

While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey reminded me of the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

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