It’s Time to Stop Creating Lame Marketing Campaigns for Millennials

(Or anyone else for that matter)

Thinking about all the trendy advertising efforts businesses and churches have done to millennials is depressing. Churches are especially guilty of cheesy, overdone, stock footage driven marketing efforts because anytime you try to reach an audience through what you ASSUME is their style, behavior or choices – or you try to group them all into a research statistic – you can always bet on failure. Shortcuts don’t

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The Power of a Great Tagline

What Missionaries Can Teach Us About Marketing

While reading the book “131 Christians Everyone Should Know” by the editors of Christian History magazine, legendary missionary William Carey reminded me of the power of a creative tagline. Carey, who many consider the father of the missionary movement organized a missionary society in 1792 and launched an evangelistic meeting with the line:

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The Middle Eastern Anti-Terror Spot That’s Going Viral

Adweek recently profiled a new extended anti-terror TV commercial that’s actually going viral in the Middle East. It’s a 3 minute telecom ad that was created for Ramadan, when TV viewing increases throughout Arab countries. As Adweek reports, the spot “Features a range of nationalities pleading with a suicide bomber not to carry out an attack, by appealing to his faith, and sense of shame, with a gentler reading of what it means to be

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Flash Marketing – How New Restaurants (and Churches) Get Noticed

I was speaking at a pastor’s conference recently and a pastor from Miami had a great question: “How do certain trendy restaurants open up and become what seems to be an instant success? Almost immediately, celebrities are standing in line to get in the door. How do they do that?” He wondered if the same techniques could be applied to a local church plant. In other words, how could we accelerate awareness for a new church or location? So I asked some experts in marketing to check their response. Their answers were wide ranging and interesting. Here’s what they had to say, and then I’ll give you a few thoughts at the end:

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