The Way Back: How Christians Blew Our Credibility and How We Get It Back
On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves “The Way.” Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in.
Within a remarkably short time, The Way became the world’s most influential religious faith―a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world.
Two thousand years later―by any measure―Christianity is retreating on all fronts. The Way has lost its way.
In The Way Back, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Where’s the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible?
The Way Back will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.
One Big Thing: Discovering What You Were Born to Do
Named by Washington Post as one of the top five business books for 2012.
Stop being average at so many things, and become extraordinary at One Big Thing.
What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today’s distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Making that happen means focusing on the one thing that drives you, inspires your passion, and separates you from the pack. If you’ve ever felt pulled in different directions or wondered what to do with your varied talents and interests, Phil Cooke will teach you the secrets of living a life-on-purpose that rises above the noise and leaves a lasting mark on the world.Buy
Unique: Telling Your Story in the Age of Brands and Social Media
Today’s culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that’s become cluttered, distracted, and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you’re a pastor, nonprofit leader, artist, filmmaker, entrepreneur, or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project, or vision on the radar of the people who need to respond?
In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st century. If you have a vision or message to share with the world, Unique provides a blueprint to cut through the clutter, communicate your story, and impact your audience.Buy
Jolt!: Get the Jump on a World That’s Constantly Changing
In Jolt! television producer, social media guru, and cultural commentator Phil Cooke helps you discover how you can navigate today’s culture of disruption and actually use it to your advantage. You’ll learn that changing a company and changing your life are based on virtually the same key principles.
The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media
An Insider’s Look At the World of Religious Media…and What’s Coming Next! Religious radio and TV has built massive networks, launched global organizations,and generated billions of dollars in donations. It has allowed Christianity to reach more people in this century alone than the rest of history combined. But that impact has come with a price. Sex and money scandals, political controversies, and the prosperity gospel have taken their toll on the perception of Christians in the culture. Religious Media has Alienated a Generation TV evangelists with fake hair and gold furniture, tasteless programming, and hard core fundraising pitches have reached embarrassing levels, and young people today want nothing to do with it. But a New Revolution is Happening in Religious Media. With more than three decades of experience in both faith-based and secular media, Phil Cooke explores what it will take to reach the next generation, before the entire industry experiences total collapse.Buy