Social media is not a fad...it's a quick huge reality! ..besides the obvious reasons, it makes people feel more in contol, more powerful, like they can affect change or move things in a direction, get noticed, get access, and now with Twitter being so popular w celebs, actually get closer to all the things and people they want to know or emulate...it makes them feel more important.

Phil, I knew that Social Media has changed and continues to change the way things are being done. But I guess I didn't realize the extent of it. What an eye opening concept! We in the ministry (I am a Youth Pastor) have got to wake up and realize we're being left behind if we're not getting this right. Thanks for keeping us looking forward!

@ralph Want a business model? Copy Twitter's.. =)

In all seriousness, use your creativity. Make a great product, give it away (even if it's expensive!) to the early-adoptor/mavens (to use Malcolm Gladwell's language). They'll talk about it on.. social media.

Connectors will pick up this information, and re-share. You now have instant, free (for the cost of your product/service) advertising.