In a digital world, more and more people are giving advice online.  But what are the ethical and legal risks?  In this podcast, Phil Cooke discusses the recent court decisions regarding digital information and how little is actually "private."

Some say that interrupting is "verbal shoving."  Find out Phil Cooke's perspective on people who constantly interrupt.

Stop letting your time slip away and gain control of your future!

There's a time for teams, and a time to shut the door and get to work.  Learn from Phil Cooke which is which.

Neurological research has yielded some amazing new insights into creativity.

Not everyone is highly creative or artistic - some of us are "catalysts". Find out more about these critical people to the process of innovation.

During this difficult economy, we're seeing more and more for-profit executives moving into the non-profit world.  Is it a good idea?  Find out the potential hazards of hiring for-profit leaders for non-profit organizations.  

We are in the middle of the greatest change since the invention
of the printing press. This digital media transformation is more
than watching movies on a mobile phone or having a Facebook
page. It's a fundamental revolution that will impact the way we
do business, politics, education, relationships, and even worship.

Phil Cooke discusses when to make small changes in your media planning and when to gut it all and just start over.  If you want a complete look, feel, and solution that expresses who you are, don't do it by patchwork.  Sometimes, you need to make the hard decisions and toss everything out and build something new.

Does everything you do express the same story?  Does your print materials, website, videos, media programming and more share the same identity, look, and feeling?  In a media-cluttered world, to reach maximum impact, you need to unify every expression of your brand.  Phil Cooke explains the how and why.

 Is everyone in your organization living your brand?  Are they all expressing your story to your customers, consumers, or donors?  Phil Cooke teaches the importance of having your brand permeate every level of your organization and how it can impact your future.

Phil Cooke explains the power of perception and how other's perceptions can impact you, your product, or your organization. Do you want to create and control your perception or let others do it?

Phil Cooke discusses how to engage the culture by telling an effective branding story. Make an impact by engagement. Featuring the book "Branding Faith."

Phil Cooke outlines the principles of branding for churches, ministries, and non-profits. What do people think of when they think of you? Discover the keys to telling your story, and having that story break through the media clutter and impact this culture.

In Part 4 from The Sundance Film Festival, Phil Cooke interviews Dan Rupple, one of the founders of Isaac Air Freight as well as comedy writer and producer from Seriously Funny TV (seriouslyfunny.tv) on the keys to creating effective comedy.

Part 3 as Phil Cooke reports from the Sundance Film Festival on the importance of thinking locally in media. In a global world where everyone want to speak to millions of people, there's a unique branding and marketing opportunity in thinking about your local market.

In Part 2, Phil Cooke reports from the Sundance Film Festival in Park City, Utah on the power of being where passionate people gather. Get to the conferences, events, and places where innovative ideas are happening, and where the people are changing culture

Phil Cooke reports from the Sundance Film Festival in Park City, Utah on the power of growing larger by becoming more exclusive.

Phil Cooke explains that a logo is not a brand - it's the expression of a brand; and how logo design is critical to sharing your story. Understand the power of an effective logo and what makes it work within the context of your organization's brand.

This is the podcast from the Awaken Conference hosted by Erwin McManus, pastor of Mosaic. Phil's interviewed as a speaker at the conference about his work with churches, ministries, and non-profits.

Phil Cooke discusses branding religious and non-profit organizations and answers these important questions: "Why do we need it?" "Why is branding important?" Find out in this Change Revolution podcast on the art and power of branding - based on Phil's book "Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don't."

Producer and media strategist Phil Cooke discusses the power of bigger ideas, and encourages you to escape the limitations of petty thinking. Learn to think, and to think of the kinds of ideas that could change the world. Practical lessons on transforming your world and changing your future.

In this episode, media consultant and producer Phil Cooke discusses "Crisis PR" - what do you do when something bad happens to your company, non-profit, or religious organization. It's a short, information packed look at how to respond during a crisis, especially in the digital age. Learn how to respond effectively, and win back the public's trust.

Phil Cooke explores how misguided loyalty can damage an organization. Loyalty is a wonderful trait, and most leaders want their team to be loyal. But don't confuse "loyalty" for "expertise." How successful can you be when you have a loyal , but incompetent team? Understand the balance of loyalty and expertise, so you can position your organization for ultimate success.

As an effective and creative leader, what will you leave behind with your organization? Media innovator Phil Cooke explores just how important it is to think in advance about a leader's legacy, and examines how to transition effectively to the next generation. Learn the differences between first generation leaders and second generation leaders, so you can keep your organization healthy, effective, and successful for generations to come.]]> http://philcooke.com/node1253/feed/ 0 Podcast Download episode 21: A Leader's Legacy: What Will You Leave Behind? (31 MB).As an effective and creative leader, what will you leave behind with your organization? Media innovator Phil Cooke explores just how important it is to think in advance about ... Download episode 21: A Leader's Legacy: What Will You Leave Behind? (31 MB).As an effective and creative leader, what will you leave behind with your organization? Media innovator Phil Cooke explores just how important it is to think in advance about a leader's legacy, and examines how to transition effectively to the next generation. Learn the differences between first generation leaders and second generation leaders, so you can keep your organization healthy, effective, and successful for generations to come. Phil Cooke no http://philcooke.com/node1240/ http://philcooke.com/node1240/#comments Tue, 04 Sep 2007 19:54:34 +0000 philcooke http://philcooke.vintom.com/episode-20-the-slow-spot-what-to-do-when-business-is-bad/ Download episode 20: The Slow Spot: What To Do When Business is Bad (16 MB).

Phil Cooke discusses what happens when you hit a wall, or experience a slow time in your organization. Don't be afraid of slow periods, but use them as launching pads for new periods of innovation and creativity. Find our more at philcooke.com.

Phil Cooke shares his philosophy that most of the time, the simplest solution is the best way to solve the problem you face. In a world of technological complexity and bureaucracy, sometimes, the simple alternative is the best and most elegant way to find the answers you need.

Phil Cooke teaches how people of faith can engage the culture. If you're involved in cause marketing or faith based media, this is an excellent lesson in how to make an impact with your message.

Phil Cooke, of The Change Revolution blog at philcooke.com discusses media influence, and challenges listeners to decide who's exerting the most influence in their lives. How important are media priorities, and how important is influence? Check out this insightful podcast to discover some surprising answers.

Phil Cooke explores the power of perception and explains that in a media-driven culture, visibility is just as important as ability. Today, perception is reality, and unless we understand the importance of how we're perceived, we'll never make a positive impact in the culture.

Phil Cooke is interviewed by Rodney Olson of Australia's 98.5 FM radio station in Perth. They discuss working in Hollywood, and how a Christian can make a difference in the entertainment industry.

Phil Cooke reports from the Cannes Advertising Festival in Cannes, France and discusses the difference between "intrusive" advertising and "attractive" advertising. What type of advertising and programming works for the digital age? Find out in this insightful video podcast from the most influential advertising festival in the world.

Phil Cooke reports on the new digital media world from the 2007 Cannes Advertising Festival in Cannes, France. In this episode he discusses the festival itself and what it means to the advertising world.

Phil Cooke interviews Lighting Director Richard Brown on the secrets of effective and artistic television lighting. Richard Brown has been the lighting director for top situation comedies, documentaries, music specials, the Olympics, and multiple U.S. Presidents. They talk on the set of "Thou Shalt Laugh II" in Los Angeles. Find out why lighting is critical on TV and how to make it work for you.

Discover why comedy can be a great alternative for speakers, executives, pastors, and more. Filmed on the set of "Thou Shalt Laugh II," hosted by Tim Conway, Phil Cooke discusses the power of comedy to make your presentation more effective.

Phil Cooke interviews John Ware, the founder and director of the internationally known 168 Hour Film Project about how short films are making an impact in Hollywood.

Visit http://www.168project.com

Phil Cooke interviews Mark Joseph, who's been involved in the marketing of major movies like Passion of the Christ, and The Chronicles of Narnia. Mark discusses faith based films, and the truth about the marketing of movies.

Phil interviews Peggy Medberry from the Biola Media Conference. Peggy's a literary agent for screenwriters, and she discusses the secrets of getting your screenplay seen by the studios.

Craig Detweiler is host of the Biola Media Conference and Director of the Reel Spirituality Institute at Fuller Seminary. Phil and Craig discuss the role of Christians in the entertainment industry and how the Biola Media Conference is making a difference.

Phil Cooke discusses the keys to personal branding at the Gospel Music Association's "GMA Week" in Nashville. Designed for artists and music professionals, Phil shares some of the key points for creating a successful personal brand.

Leonard Sweet gives a keynote session at the Reach 2007 Conference.

Ralph Winter gives a keynote session at the Reach 2007 Conference.

Erwin McManus gives a keynote session at the Reach 2007 Conference.