Ten Ways to Cultivate Donors For Your Nonprofit Organization

A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who founded a donor development firm to submit a guest post on a topic that would make a difference for our readers.  After reading my post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “donor side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged and supporting your cause?  Sadly, Mary passed away since that time, but her advice is still worth hearing.  Here’s Mary’s top ten suggestions for cultivating donors for your nonprofit or ministry:

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Why Being is More Important Than Doing

You Should Worry Less About What You Do, and More About Who You Are

In the Christian community, the last generation of leaders has often been called the “builder generation.” These were men and women who accomplished great things – including founding universities, launching massive media networks, and building ministries with a global outreach. They were great “doers.” The problem was, far too often they

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The Power of a Local Church’s TV Broadcast

We see many churches on national television these days, and for pastors who feel they have a message beyond their own communities, I’m all for reaching out through TV. In a media driven culture, I’m interested in exploring any media platform that engages today’s culture with the message of the gospel. However, many pastors only think about a national program and never consider how much a local television broadcast can

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Why Success Takes a Lot More than Just Desire

I actually met a prospective filmmaker recently who moved to Los Angeles to become a film director. I asked him what he’d directed so far and he replied, “Nothing.” But that wasn’t all. I discovered he’d never taken a class, never read any books on the subject, never worked on any projects at all. All he had was the desire to become a director, and he was sure that

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Pastors: Why You Shouldn’t Be Like Joel Osteen

I met Joel Osteen many years ago when he asked me to direct a series of TV specials featuring his father, Pastor John Osteen. We became friends, and when his dad passed away and Joel became pastor of Lakewood Church, I once again helped him create the television program you see every week today featuring Joel’s messages. Since that time, I’ve had an enormous number of pastors ask me questions like:

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