I work with creative teams for a living. From media production to communications strategy to coaching through a crisis, I love creative teams focused on helping organizations share their message with the culture. But time to time, I encounter leaders that have become institutionalized. They play it safe, stop taking risks, and look for
You’ll get a kick out of this: A fascinating treatise published by the Puritans in 1616 was discovered that gives us an idea just how far back anti-entertainment sentiments go in the Christian community. Signed only by the initials “T.G.,” it cited numerous reasons why Christians should not see plays or participate in their production:
Thinking about changing the name of your church? There’s plenty of reasons to do it. After all, “Second Baptist Church of Whatever” isn’t exactly a magnet to anyone – particularly a younger generation. But whatever your reason for changing – losing the denominational connection, making it more current, or it’s just a meaningless name – there’s one thing you need to know:
Have you ever worked for an organization who had a low level employee in charge? Certainly not by title, but through his or her behavior, they virtually ran the organization. Here’s one I encountered a few years ago: An employee at a large Christian ministry was responsible for scheduling outreaches, volunteers, and equipment. The employee wasn’t a department head or on the leadership team in any way. However, the employee
So many of our clients have questions about logos, that I asked Dawn Nicole Baldwin, our lead strategist at Cooke Pictures, for some principles about logo design and execution. Get out your pencil and make some notes, because this is good:
This video report of an incident on Delta Airlines is a great example of how a single employee can create a firestorm of negative press coverage. You can watch it and see for yourself. The lesson? Here’s some key ideas you can do for your employees that will generate positive stories:
When it comes to brainstorming and creative teams, Jeff Bezos at Amazon.com says to keep them small. Usually, when I’m involved in creative meetings with clients, most organizations want 20-30 people in meetings and that’s just too large and unproductive a group to work. With a smaller group of key people, you don’t waste a lot of time and man hours on bad ideas. Plus, like a herd of cats, large creative teams are simply too unwieldy to manage well. Small groups move faster and are more nimble. The perfect number?
Every winter, church media producers and communication directors across the country begin a time honored and terrifying ritual: “The Church Christmas Pageant”. These local, church sponsored theatrical presentations are usually videotaped for archives or bookstore sales, and although everyone begins the process with high hopes, they often leave media producers weeping, or