Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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Are People Honoring You, Or Who You Represent?

Why It's Important To Know The Difference

A few years ago, I noticed something really interesting at a major Christian ministry.  It was a very respected organization, and the founder/leader was widely admired and had enormous integrity.  As a result of the leader’s long track record of excellence and earned respect, several of his executives in the organization (as his representatives,) were treated very respectfully by outsiders. So respectfully in fact, that their pride started getting them confused.  Some of them lost sight that the reason for all that respect was the founder, not them. But ego being what it is,

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My Most Popular Blog Posts of 2016

It’s always interesting to see what I’ve written during the year that resonates with the widest audience. So looking back, here are the most popular posts I’ve written during 2016. There’s a few things for everyone, including some that would help your team, and some that would help you. Take a look, and see if there’s anything you may have missed – or might be worth reading again. And as always, feel free to leave your comments:

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Online Celebrities Shook Up the Entertainment Industry in 2016

Hollywood’s Q Scores Reveal a Massive Media Shift

One of the biggest surprises of the last couple of years has been the explosive popularity of YouTube stars. As first reported in Variety Magazine in July, 2015: “YouTube stars have tightened their already impressive grip on U.S. teens since last year, demonstrating more influence than ever even when compared with mainstream household names including Taylor Swift and Johnny Depp.”  Q Scores are essentially

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Why You Should Find a Good Mentor

In many ways, the most important advantage a person has in the workplace are relationships.  In the past, “networking” was about taking advantage – what other people can do for me.  But today, networking is about helping other people because it’s the right thing to do.  Whether you believe in God, Karma, or random chance, the truth is, when you help others achieve their dreams, they can help you achieve yours.  But when it comes to the mentors and allies you have at work, here some important principles to remember:

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This Christmas: Not Everything That Interrupts Us Is A Distraction

You know who you are:  you’re running around, stressed out, worried about gifts, frantic, and overwhelmed. We actually get a bit angry and snap at anyone who interrupts our list of things to do before Christmas.  But I saw a Twitter post yesterday that brought me back to reality:  “2016 was the worst,” declares an alive human using a mobile device on WiFi while eating food and drinking clean water in warm house.”  Yes, distractions are frustrating for us productive types. We live in the most distracted age in the history of the world. If you’ve read this blog for very long, you know the stats – we’re checking our email incessantly, focused on social media, always driven by the fear that we might just be missing something. In fact, in my experience over the last decade, most people don’t fail because they’re not qualified, don’t work hard enough, or are incompetent. Today, most people fail simply because

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