Get to the Next Level through the Art of Networking

On Saturday, I spoke to the Act One Executive Program here in Hollywood, and the topic was networking. Very few people really understand the power of personal networks, but if you're in a highly competitive industry like entertainment or media, it can make the difference in your survival and your success. At the class on Saturday, here are some of the keys I mentioned:

1. Really care about people, and be interested in them personally. John Maxwell says "No one cares how much you know unless they know how much you care." People can smell insincerity a mile away, so networking is not about a con, it's about real relationship. Be authentic.
2. Help other people. Stop thinking about your problems and look outside yourself. If you can get past the "It's all about me" stage, then you'll really understand the power of networks. I've discovered that helping others connect has been remarkably beneficial for me. I honestly believe that you can get what you want when you help enough people get what they want. The Bible calls it "planting seeds."
3. Show up at the right places, and start investing in yourself. People spend a fortune on personal computers, PDA's, office rent, and more, but they rarely invest in themselves. Take the right courses, attend the right conferences. Take the time to meet the right people - even if it's at parties. Be at the places where the right people for your industry hang out.
4. Don't keep a balance sheet. Sometimes, you'll connect people for a great project and they'll leave you out in the cold. For some reason, people don't always reciprocate, but don't let that stop you and don't let it destroy your momentum. I know some that got the shaft, and they just can't let it go. Their bitterness is destroying their lives. Even if you get abused 4 of 5 times, that one positive experience will be worth it.
5. Become a person who makes things happen. People will always be drawn to people who can get things done. The minute you miss a deadline, drop the ball, or fail, people will begin to avoid you. "Action" people are magnets.
6. Don't forget motivation - give people hope. Most people you meet are frustrated, upset, or have given up. If you can motivate them, you'll have a friend for life. Look for ways to encourage people, and your stock will rise.
7. Be a good communicator. Networking is about communicating. Some say that your ability to speak well in front of a crowd will be the greatest asset in your career. People are looking for leaders - the type who are comfortable in front of a room. Become good at conversation, and learn to speak clearly and write well.
8. Finally, become an expert. Find a specialized area in your business where you have the potential to be a real authority. Write trade magazine articles (for free), volunteer at a conference, and offer to speak to small groups on the topic. It's amazing how little it takes for people to assume you're an expert, and it won't be long before they start coming to you for advice.