Dispatches from the front lines of media, faith, and culture

Episode 40: Branding is Action

April 2, 2009

Download episode 40 Branding is Action (14 MB)

Phil Cooke, author of "Branding Faith" shares the important principles that a brand isn't just a report or the result of a meeting. Your perception is shaped through the projects, events, media, and other projects you create. Learn how a brand is about "doing" - it's about action.

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