The Change Revolution with Phil Cooke

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Episode 37: The Importance of Brand Unity

July 29, 2008

Download episode 37: The Importance of Brand Unity (15 MB).

Does everything you do express the same story? Does your print materials, website, videos, media programming and more share the same identity, look, and feeling? In a media-cluttered world, to reach maximum impact, you need to unify every expression of your brand. Phil Cooke explains the how and why.

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