Dispatches from the front lines of media, faith, and culture

Episode 31: Think Locally

May 2, 2008

Download episode 31: Think Locally (18 MB).

Part 3 as Phil Cooke reports from the Sundance Film Festival on the importance of thinking locally in media. In a global world where everyone want to speak to millions of people, there's a unique branding and marketing opportunity in thinking about your local market.

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