Dispatches from the front lines of media, faith, and culture

Episode 28: Does Your Logo Express Your Brand?

April 1, 2008

Download episode 28: Does Your Logo Express Your Brand? (21 MB).

Phil Cooke explains that a logo is not a brand - it's the expression of a brand; and how logo design is critical to sharing your story. Understand the power of an effective logo and what makes it work within the context of your organization's brand.

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