The Change Revolution with Phil Cooke

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Episode 26: Why Does Branding Matter?

February 19, 2008

Download episode 26: Why Does Branding Matter (20 MB).

Phil Cooke discusses branding religious and non-profit organizations and answers these important questions: "Why do we need it?" "Why is branding important?" Find out in this Change Revolution podcast on the art and power of branding - based on Phil's book "Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don't."

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