Ideas For The Change Revolution

Right now, a number of major media conferences are getting underway and it would be worth your time to check them out. I've always believed that a significant part of success is getting to the places where the best ideas happen and you can meet the leading people in your industry. So check my speaking schedule to see where I'm going, and I would encourage you to do the same. Pick the conference that's best for you, and then download the attached .pdf to read about how to maximize the experience. In 2008 invest in yourself and your future. Get to the kind of conferences and events that can re-awaken your dream. ... read more

Here are some thoughts worth considering on how to lead an organization or team in the new digital media world. The most important aspect of the digital world is that’s not top-down. Traditional media is top-down – meaning, one program is sent out through radio or TV and if you miss it, it’s over. It’s a one way street. But digital media is about two way communication. The key concept to remember is that the digital media world is about personalization, and it’s interactive. Today we can download or TIVO programs when we want it, where we want it, and how we want it. It’s ... read more

Regardless of what you may think of President Bush and his legacy, some really positive things have happened during this tenure that the media isn’t much interested in reporting. Under the direction of drug czar John Walters, teen drug use is down 25% over the last 6 years. There are 860,000 fewer teens using drugs than in 2001. The Medicare drug benefit plan has been a success – enrolling 24 million seniors with premiums running about 40% below projected costs. Even his hard stand on ... read more

On Friday, I was interviewed in Dallas on the Daystar Television Network about my new book “Branding Faith.” One of the questions host Marcus Lamb asked me was about failure. As we attempt to be original and innovative in trying to communicate our message to the culture, what happens if we fail? Is it OK? I responded with a resounding “Yes.” In fact, I told him what I teach our staff at Cooke Pictures. I tell them to “fail big.” I want my team to fail because they dreamed big, stretched too far, over-reached, or tried something new. I don’t want them to fail because ... read more

Who exactly is using the net, and in what ways? It's a critical question for anyone trying to create online media, information, or entertainment. Check out this amazing chart from Forrester Research that really opened my eyes to what's happening online. Special thanks to Max Bunch at Stratmark for making me aware of this.
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Branding Faith is just out, but now I need your help sharing the message.  Here's the top 10 reasons this is a critical message for anyone concerned about being heard in today's media-driven culture:

1) When researchers tell us that we’re being bombarded with as many as 3,000 advertising messages a day, more Christians need to understand the power of the media and how it impacts our lives.

2) Pastors teach or preach in services for 1-2 hours per week. But in a nation where the average family watches TV and surfs the web 5-7 hours per day – who has the most influence?

3) At a time when Nike, Starbucks, or Apple tell the best stories, how do we re-capture the ability to share the story of our faith with the culture? ... read more

Phil Cooke Can Speak for Your Organization or Event

philcooke.com/schedule

Phil Cooke can speak at your organization or event on subjects ranging from personal, organizational, creative, media, and cultural change. As an international speaker and lecturer at colleges and universities, major conferences, and related events, he can affect your audience through an array of personal stories, insightful information and research, and most of all, encouragement and inspiration.

Contact Cheryl Cashman at 818-563-2125 today! ... read more