Ideas For The Change Revolution

In 30 days, "Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don’t” by Regal Books hits the streets and hopefully will change the conversation about sharing our faith in a media driven culture. Whether your goal is to share a message of faith, raise money for charity, preach salvation, promote a great cause, or give your audience hope, Branding Faith describes the new rules for communicating your message in the 21st century.  Our challenge today is how to express religious faith in a media-dominated culture.  How to tell our story alongside the maddening swirl of media “clutter” -  TV, radio, computer, digital music player, Internet, mobile phone, and other  technologies competing for our attention.  How do you get a message heard through ... read more

Here's my column in Ministry Today magazine about branding churches and non-profits. I'd love to hear your thoughts. ... read more

One of the things I’ve learned at Sundance this past week is that people are screening films that cost millions, and others screen films that cost hundreds. We watched a full length feature film yesterday that cost $1,500 to produce – it happened because of the time and commitment of a very creative and driven team. The point isn’t the budget. The point is that if you have talent, drive, and commitment, anything could happen. In my work with religious organizations and non-profits, I find they have plenty of vision, but they haven’t created the kind of creative, innovative culture that can make that vision happen. Too many people want to change the world, and not enough want to ... read more

More on the Juno conversation from a few posts ago. This article from World Magazine is a more in-depth look at how Hollywood may be changing its mind about "choice' and how its showing up on the silver screen.  Mark Moring at Christianity Today posted a similar article.   Is this a significant development? Is it a good thing? ... read more

In a moment of shameless self-promotion, a new TV documentary I produced and directed about William Wilberforce will air on public television beginning in February, 2008. DVD is available for ordering now. THE BETTER HOUR: The Legacy of William Wilberforce' contains inspiring content and commentary about the character, faith, and leadership of William Wilberforce -- the British Parliamentarian who fought for 20 years to end the Trans-Atlantic slave trade and ... read more

Momentum is an elusive term, and can mean different things to different people. It’s most often used in sports when the ball “bounces your way” or a shooter gets hot, or things just seem to all fall in place. It works in business, non-profit, and personal affairs as well. John Maxwell has written extensively on what he calls “The Big Mo” and how important it is to take advantage of momentum when it happens. Maximizing your momentum in a business or organizational moment is a critical key to success. How you manage momentum when sales skyrocket, the market moves your way, competitors make mistakes, and great things happen can have an impact on your company for years. But there’s another side of the issue that I thought about when I watched Oklahoma lose to West Virginia last night in the Fiesta Bowl. ... read more

Phil Cooke Can Speak for Your Organization or Event

philcooke.com/schedule

Phil Cooke can speak at your organization or event on subjects ranging from personal, organizational, creative, media, and cultural change. As an international speaker and lecturer at colleges and universities, major conferences, and related events, he can affect your audience through an array of personal stories, insightful information and research, and most of all, encouragement and inspiration.

Contact Cheryl Cashman at 818-563-2125 today! ... read more