Ideas For The Change Revolution

In March 2008, my new book: "Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don't" will be hitting the streets. You can pre-order at a discount right now on amazon.com or read more about it at brandingfaith.com. Whether your goal is to share a message of faith, raise money for charity, preach salvation, build an inner-city outreach, or give your audience hope, "Branding Faith" describes the new rules for communicating your message in the 21st century. Learn to cut through the overwhelming media clutter, connect, and then develop a meaningful relationship with your audience. Moving far beyond the typical communication techniques of recent years, this is a remarkable journey that will help you create a powerful strategy for reaching the most distracted audience in the history of the world. "Branding Faith" will change the way you look at advertising, marketing, and promoting your message. Share it with a pastor, media professional, or ministry or non-profit leader, because this is an essential book for anyone in the business of communicating a message with the hope of changing the world. ... read more

I've been invited to be a presenter at the "Rethink Conference" January 17-19 at the Crystal Cathedral in Garden Grove, California. With a speaking roster like Erwin McManus, Charles Colson, Rupert Murdoch, Larry King, Dan Kimball, Robert Schuller, Kay Warren, Gary Smalley, George Bush Sr., Henry Cloud, and many more (including yours truly), it should be an interesting and innovative conference indeed. I'd love to see you there. ... read more

I get a number of people asking me “How do you find out this stuff?” Or “How do you process news and information for the material on your blog?” So I thought I’d outline a little about the process I go through everyday to scan issues and stories. Whether you write a blog or not, your job as a media professional or everyday person is to be aware of the issues facing the culture. So developing a system for digesting information, and then thinking about it and processing it will make a dramatic difference in your ideas, your strategies, and your intellectual depth. It’s nothing stupendous, but it works for me: ... read more

The latest news in the Richard Roberts/Oral Roberts University controversy should give pause to us all when it comes to e-mail. I’ve often written about e-mail – not letting it dominate your life, and how to keep it under control. But perhaps the most important thing relates to it’s potential for embarrassment. In the case of Richard Roberts, some potentially embarrassing e-mails between him and the ORU government liaison Stephanie Cantees allegedly are being revealed that paint them in a less than glowing picture – particularly (according to the Tulsa World) as it relates to trying to influence local government leaders. A few years ago, I was ... read more

This is a simple principle, but one worth mentioning: Never allow your value to be confused with the value of your ideas. In other words, you have enormous value and worth. You are God’s creation and are unique. But your ideas are something very different. The ideas you generate at work, school, or at home, may be great, average, or downright terrible. But that has nothing to do with your personal worth. ... read more

For the leader or employee in a faith-based or non-profit organization that sees impending change coming – but can’t convince anyone else – here are a few thoughts. Especially for those in the middle of generational change. Right now in America there are a number of major religious organizations in the middle of changing leadership from the first generation leader to the second. For those of you who see that coming, take heart with the following: ... read more

Phil Cooke Can Speak for Your Organization or Event

philcooke.com/schedule

Phil Cooke can speak at your organization or event on subjects ranging from personal, organizational, creative, media, and cultural change. As an international speaker and lecturer at colleges and universities, major conferences, and related events, he can affect your audience through an array of personal stories, insightful information and research, and most of all, encouragement and inspiration.

Contact Cheryl Cashman at 818-563-2125 today! ... read more