My new book "The Last TV Evangelist: Why The Next Generation Couldn't Care Less About Religious Media" is finally here and ready for purchase! It's a guide to the media revolution that's happening - which I think is the greatest shift this culture has seen since the invention of the printing press. I have a little fun with TV evangelists, but the real core message of the book is that technology has changed the way we communicate. If you're serious about getting your message heard, then you need to get this book today. It's for filmmakers, producers, writers, pastors, ministry leaders, business leaders - anyone trying to break through the media clutter that surrounds us. The book has ignited some interesting - and sometimes heated - conversations about religious media. Is it still relevant? Does it have a place? Can it be changed? If you're a content producer, programmer, filmmaker, or religious media producer, you need to get a copy and join the conversation about the future of media. ...

This month in the newsletter, I've also pulled together some of my "Change Revolution" blog posts that focus on branding during challenging periods. Getting through this global financial crisis won't be easy - that's no surprise. But what might be surprising is the role media plays in our success or failure during difficult times. I've also added a post on how people of faith need to change their perception in the culture.