Download episode 23: Crisis Public Relations: What Happens When Things Go Wrong (35 MB).
Although this podcast episode was originally produced a few years ago, it’s still a good reminder of the importance of handling public relations problems well. In this episode, I discuss “Crisis PR” – what do you do when something bad happens to your company, non-profit, or religious organization. It’s a short, information packed look at how to respond during a crisis, especially in the digital age. Learn how to respond effectively, and win back the public’s trust.
Download episode 58 Is Your Message Customized for International Audiences? (13MB)
What Phil learned from publishing “Jolt!” in China and how that experience can help you understand the importance of being culturally sensitive with your message.
Download episode #57 To Change Your Organization Look Outside (25MB)
Phil Cooke discusses why changing your organization is tough, and why an outside perspective is critical.
Download episode 56, Face the Truth About Fundraising (18MB)
When it comes to religious and nonprofit organizations, do you know who gives? Phil Cooke helps us face the hard truth about fundraising in this episode.
Download episode 55 Carrot Mob (17MB)
Discover the opposite of a boycott, and why it could be very effective in helping get your voice heard.
Download episode 54 Pick The Right Tools For You (22MB)
OK – so Phil just bought his iPad and is thinking about “tools.” But the truth is, tools matter and here’s a great discussion on why.
Download episode 53 Follow Expertise Not Experts (24MB)
In a soundbite world, Phil Cooke shares good advice on sources you should be following.