What Do You See That Others Don’t? It Could Be The Key to Your Future


It happened in 1950 at the El Zarape Tortilla Factory in Los Angeles. For the first time, tortilla production had been automated, and could churn out 12 times more tortillas than anyone could by hand. But the machine also had its drawbacks – many of the tortillas came out misshapen and distorted, and had to be thrown away. But a line worker named Rebecca Webb Carranza saw something in the rejects that fascinated her.


It’s The 25th Anniversary of Cooke Pictures!

…so we’re having a contest!


December, 2016 is the 25th anniversary of launching our media production and consulting company Cooke Pictures! Over the years our team has had the opportunity to help thousands of churches, ministries, and nonprofits tell their story and make a greater impact through media. And now, it’s time for us to give back:


How to Get Non-Believers Into Your Church


Lifeway Research recently polled thousands of nonbelievers about what it would take to get them inside a church. When I thought about it, the results made perfect sense, but most church leaders never consider these possibilities. Focused on Americans who do not attend church, here’s what they said would draw them into one:


When Creative Leaders Become Institutionalized


I work with creative teams for a living. From media production to communications strategy to coaching through a crisis, I love creative teams focused on helping organizations share their message with the culture. But time to time, I encounter leaders that have become institutionalized. They play it safe, stop taking risks, and look for


How to Win on Social Media Today


Last week, our team participated in Variety Magazine’s Entertainment and Technology Summit hosted at the Four Seasons Hotel in Beverly Hills. It featured representatives from the top media companies in the digital space today, all discussing what’s working and what’s not.  I asked Wendy Wong, our digital strategist at Cooke Pictures to share with our readers her key insights from the event.  Here’s her thoughts:


The Power of Staying in a Difficult Situation


In the worlds of business, nonprofit, church, and universities there are plenty difficult and frankly terrible places to be. I know people working in situations where they are regularly threatened, criticized, belittled, and ignored. In my experience, it’s not so much about physical violence, but incredibly poor leaders who have no clue how to inspire their team. As a result,