By The Time You See the Threat, It’s Already Too Late

There's a career killing bullet out there with your name on it.

You can take this to the bank: Far too many ideas, organizations, and personal careers fail because they didn’t see the threats coming in time. For example, the Wall Street Journal reported recently that big food brands are in trouble. “For over a century, brands such as Kellogg’s cereal, Campbell ’s soup and Aunt Jemima pancake mix filled pantries of American households that wanted safe, affordable and convenient food. They provided companies with reliable revenue growth from grocery shelves, and there was

READ MORE » |

Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

READ MORE » |

Before You Melt Down Over an Email Read This Post

Every day, people misunderstand email messages. In fact, one study in the Journal of Personality and Social Psychology reports that the tone in an email is misinterpreted 50 percent of the time. But it gets worse – the same study discovered 90 percent of people think they’ve actually correctly interpreted the tone of emails they receive. That means

READ MORE » |

Why Do We Criticize Large Churches?

Hardly a day goes by without seeing a number of Christians on social media criticizing large churches. Just like the Instagram meme in this post below, it’s assumed that just because a church is big, they must be compromising the gospel, not preaching the Bible, or some other lame charge. It seems that for far too many people in the Church today, large numbers of people automatically mean

READ MORE » |

Viewer Fatigue: Getting Your Audience to Respond

If your advertising or media programming hasn’t been getting a response lately, the first place you should look is viewer fatigue.  In other words, is the audience simply tired of seeing what you’re presenting?  Too often, programmers and advertisers (and speakers and pastors) get into a rut.  Our spots and videos look alike, we use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again.  Viewer fatigue means that

READ MORE » |

Ten Ways to Cultivate Donors For Your Nonprofit Organization

A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who founded a donor development firm to submit a guest post on a topic that would make a difference for our readers.  After reading my post on How to be a Better Communications or Media Director, she began to consider how ministry staff on the “donor side” of communications could be more effective. It’s great to have a brilliant and effective program, podcast, and website, but what can you do to keep those people engaged and supporting your cause?  Sadly, Mary passed away since that time, but her advice is still worth hearing.  Here’s Mary’s top ten suggestions for cultivating donors for your nonprofit or ministry:

READ MORE » |

Why Being is More Important Than Doing

You Should Worry Less About What You Do, and More About Who You Are

In the Christian community, the last generation of leaders has often been called the “builder generation.” These were men and women who accomplished great things – including founding universities, launching massive media networks, and building ministries with a global outreach. They were great “doers.” The problem was, far too often they

READ MORE » |

The Power of a Local Church’s TV Broadcast

We see many churches on national television these days, and for pastors who feel they have a message beyond their own communities, I’m all for reaching out through TV. In a media driven culture, I’m interested in exploring any media platform that engages today’s culture with the message of the gospel. However, many pastors only think about a national program and never consider how much a local television broadcast can

READ MORE » |