How To Reach Younger Donors

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I was invited to be a keynote speaker at the Salvation Army Southern Territory’s Community Relations and Development Conference in Atlanta recently. One of the other speakers was Penelope Burk from Cygnus Applied Research. During her talk, she revealed the results of an extensive survey of younger donors to nonprofit organizations. Since most nonprofit leaders are concerned about developing next generation donors, her findings are important news. Here’s some highlights:

Why Your Organization Needs A Spokesperson

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Whatever the size of your church, nonprofit, or business, you need a spokesperson. Hopefully, you’ll never have to deal with a crisis or disaster, but my advice is to always be ready. The question isn’t “if” a crisis will happen, but “when.” Even if you’re involved in assisting after natural disasters you’ll encounter the media on many levels, so it’s always good to put your best foot forward. So what makes a good spokesperson? Here’s what you need to consider:

Leadership Lessons From A Super Bowl Coach

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He took a lot of crazy heat over “Deflategate,” but New England Patriots coach Bill Belichick has left his mark. After six Super Bowls, he’s doing something right. And if you take the time to study his coaching techniques, you’ll find a significant number of areas that would easily transfer to leadership in any organization. Writing in the Wall Street Journal this week, Christopher Caldwell pointed out some key areas that make him a great leader:

How Strategic Reading Can Transform Your Career

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This photo is the stack of books next to my desk I need to read. It’s big, but it’s not random. My dad used to read even more than me, but WHAT he read were random books. Books his friends recommended. Others he found on sale. Books he stumbled upon. On the other hand, I read strategically. I believe to maximize your time, and increase your knowledge, you need a strategic plan for reading. Here’s what I mean:

Five Steps To Overcoming the “Jolts” of Life

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When disaster strikes our life, we’re often simply overwhelmed.  As we saw during the 2011 tsunami in Japan, entire towns were wiped off the map, and all these years later, we’re still seeing news reports of problems with the clean up. When a country like that is in chaos, where do we begin when problems happen? Even more important, how do we deal with the “meltdowns” we face in our lives? In my book “Jolt! Get the Jump on a World That’s Constantly Changing” I show you how to

Editing Matters to Everyone – Not Just Filmmakers

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Just a tidbit:  Since 1981, movies that have won the Academy Award for Best Picture often also won the award for Best Editing.  No matter how well a scene is shot, acted, or directed; without editing, it won’t amount to much. Editing determines the rhythm and pacing of a scene. How music will engage the story. The impact of a particular line of dialogue. It keeps a scene moving. The truth is,

The Most Misunderstood Role in Ministry: The Executive Pastor

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After decades working with churches around the world, I’ve discovered one of the most difficult challenges pastors face is finding the right “Executive Pastor.”  Smaller churches don’t usually need one, but as churches grow, a leader in that role becomes more and more important.  But in a significant number of cases, local pastors don’t really understand the job. In my opinion, one of the best XP’s in the country is Mike Buster, Executive Pastor at Prestonwood Church in Plano, Texas. He’s worked with Pastor Jack Graham for 28 years, and they’ve become a remarkable team. In fact, in my opinion,

Why 2015 Will Be The Year of Online Video

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A great number of media organizations are touting 2015 as the “Year of Digital Video.” Most of these predictions refer to the broad range of videos, movies, advertising, and other online content that is exploding on multiple platforms. But there’s plenty of reasons that 2015 will be the year of online video for churches, ministries, and nonprofits as well:

Be Careful Before Starting a Lawsuit Over a Social Media Post

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I’ve spent time on this blog warning social media users about inappropriate posts.  But should a church, nonprofit, or company start a lawsuit over a critical social media post?  According to recent news reports, employers are experiencing real challenges when they try to sue employees – even when those employees are critical of the companies they work for.  Even when people Facebook or Twitter bad news about