How to Pitch Your Ideas Successfully

The Key to Making Your Dream Happen

How can you make your dream their dream?  It’s a great question if you’re a creative person. In many ways, the ability to present or “pitch” your ideas is one of the most important things you can learn in business – or life. Whether you’re trying to produce a movie, publish a book, get a raise, launch a business, find donors, or whatever, your ability to inspire others to your way of thinking is critical. So to make you better at presenting your brilliant ideas, here’s 10 important principles to keep in mind:

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Past Sin Does Not Make You A Better Spiritual Leader

At Cooke Pictures, we’ve developed a reputation for helping churches, ministries, and nonprofits handle crisis communications. No matter how well intentioned you are, sooner or later, things can sometimes go terribly wrong. As a result, we’ve coached organizations on how to survive in the wake of leaders who have fallen because of sexual, financial, drug or alcohol, and other issues. Through it all, there’s one persistent myth some pastors have in particular about continuing ministry. While many

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Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated with how few people are responding to our message, whether it’s in books, on social media, or broadcast radio or TV.  It just seems people aren’t listening the way they should. It could be a lot of things, including repetition, competition, or maybe the culture has simply changed. But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, what we call a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a complete re-brand, or just a refresh:

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Are People Honoring You, Or Who You Represent?

Why It's Important To Know The Difference

A few years ago, I noticed something really interesting at a major Christian ministry.  It was a very respected organization, and the founder/leader was widely admired and had enormous integrity.  As a result of the leader’s long track record of excellence and earned respect, several of his executives in the organization (as his representatives,) were treated very respectfully by outsiders. So respectfully in fact, that their pride started getting them confused.  Some of them lost sight that the reason for all that respect was the founder, not them. But ego being what it is,

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My Most Popular Blog Posts of 2016

It’s always interesting to see what I’ve written during the year that resonates with the widest audience. So looking back, here are the most popular posts I’ve written during 2016. There’s a few things for everyone, including some that would help your team, and some that would help you. Take a look, and see if there’s anything you may have missed – or might be worth reading again. And as always, feel free to leave your comments:

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Online Celebrities Shook Up the Entertainment Industry in 2016

Hollywood’s Q Scores Reveal a Massive Media Shift

One of the biggest surprises of the last couple of years has been the explosive popularity of YouTube stars. As first reported in Variety Magazine in July, 2015: “YouTube stars have tightened their already impressive grip on U.S. teens since last year, demonstrating more influence than ever even when compared with mainstream household names including Taylor Swift and Johnny Depp.”  Q Scores are essentially

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