How Well Do You Understand How People Communicate?

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I love to talk about big picture issues like engaging today’s culture. But we sometimes forget that just getting your message understood by your boss, or your employees or team is critical to making the big picture happen. Two types of communicators you need to understand are people who think by talking, and people who think by doing. I’m a doer. Maybe it’s my A.D.D., but I’m really not

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Four Important Keys to Successful Fundraising Videos

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Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country. After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here’s some important principles to remember:

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Guest Blog: A Message to Church Communication and Media Directors

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I asked Dan Wathen, our Executive Producer at Cooke Pictures to write a post about church and ministry communication directors.  Before Dan worked with us, he directed a national Christian television program, and then was in charge of communications and media at a large church in South Texas. When I found him, he had come to Hollywood where he was working in feature film distribution. So he’s worked both sides of the media fence. That’s why for everyone who feels “stuck” as a church communications or media director, this post may just be for you:

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Why You Should Tell Your Story With Short Videos

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There’s a great deal of buzz about short videos these days, and there are good reasons. More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years. So today, if your church, ministry, or nonprofit isn’t producing short videos regularly, then you’re missing an enormous opportunity to share you story with a growing audience. Here’s some key reasons why you should consider picking up a camera:

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Creative Lesson: Don’t Be Afraid to Toss Away Great Ideas

Once It Works, It May Be Time To Move On...

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I was reading the Samson story the other day from Judges 15:14-17:  “As he approached Lehi, the Philistines came toward him shouting. The Spirit of the LORD came upon him in power. The ropes on his arms became like charred flax, and the bindings dropped from his hands. Finding a fresh jawbone of a donkey, he grabbed it and struck down a thousand men.  Then Samson said,

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Leadership Guest Post: Who’s Holding Your Ladder?

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Today I’ve asked leadership expert Sam Chand to give us one of the most important principles he’s ever learned about leadership.  Sam’s one of the most respected consultants and coaches in the world, and I’m always interested in any insights he has about leadership.  Here’s Sam’s answer to my question:

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The Hillsong Movie “Let Hope Rise” To Be Released Nationwide September 16

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I’ve been privileged to be an Executive Producer on the feature film “Let Hope Rise,” that tells the story of the world’s most popular worship band – Hillsong United, based at Hillsong Church in Sydney, Australia.  Film distributor Pure Flix will be releasing the movie to theaters nationwide starting September 16th.  We’re proud of

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Are You a Scapegoat?

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Over and over, I meet frustrated people who feel that somehow, they’ve become a “scapegoat” – and it’s usually in the office. I can understand their feeling, because far too many times I’ve personally seen teams where a particular person seems to be picked on, blamed, or takes the heat for most of what goes wrong. The truth is, life isn’t fair, and your co-workers – even in the best of situations – will sometimes

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