Download episode 50 please stop interrupting (28MB)

Some say that interrupting is "verbal shoving." Find out Phil Cooke's perspective on people who constantly interrupt. ... read more

Download episode 49 you're not succeeding because you're leaving too much to chance (33MB)

Stop letting your time slip away and gain control of your future! ... read more

Download episode 48 when teamwork doesn't work (21MB)

There's a time for teams, and a time to shut the door and get to work. Learn from Phil Cooke which is which. ... read more

Download episode 47 perception: the key to creativity (22MB)

Neurological research has yielded some amazing new insights into creativity. ... read more

Download episode 46 catalysts-critical people to innovation (18MB)

Not everyone is highly creative or artistic - some of us are "catalysts". Find out more about these critical people to the process of innovation. ... read more

Download episode 45 hiring for profit employees in a nonprofit world (33MB)

During this difficult economy, we're seeing more and more for-profit executives moving into the non-profit world. Is it a good idea? Find out the potential hazards of hiring for-profit leaders for non-profit organizations. ... read more

Download episode 44 the power of a name (17MB)

... read more

Download episode 43 Where Are Your Boundaries? (12MB)

Phil Cooke explores boundaries in our professional and personal lives. ... read more

Download episode 42 The Last TV Evangelist (8MB)

Phil Cooke describes his new book "The Last TV Evangelist" and discusses the disconnect this generation is experiencing with traditional religious media.
... read more

Download episode 41 Is Experience the Biggest Obstacle To Change (22 MB)

We normally think of "experience" as a positive thing. But sometimes, experience can actually be the biggest obstacle to change. Find out how. ... read more

Download episode 40 Branding is Action (14 MB)

Phil Cooke, author of "Branding Faith" shares the important principles that a brand isn't just a report or the result of a meeting.  Your perception is shaped through the projects, events, media, and other projects you create.  Learn how a brand is about "doing" - it's about action. ... read more

Download episode 39 Open Media Revolution (27 MB)

We are in the middle of the greatest change since the invention
of the printing press. This digital media transformation is more
than watching movies on a mobile phone or having a Facebook
page. It's a fundamental revolution that will impact the way we
do business, politics, education, relationships, and even worship. ... read more

Download episode 38: Fix What's There or Start Over? (19 MB)

Phil Cooke discusses when to make small changes in your media planning and when to gut it all and just start over. If you want a complete look, feel, and solution that expresses who you are, don't do it by patchwork. Sometimes, you need to make the hard decisions and toss everything out and build something new. ... read more

Download episode 37: The Importance of Brand Unity (15 MB).

Does everything you do express the same story? Does your print materials, website, videos, media programming and more share the same identity, look, and feeling? In a media-cluttered world, to reach maximum impact, you need to unify every expression of your brand. Phil Cooke explains the how and why. ... read more

Download episode 36: Living the Brand (19 MB).

Is everyone in your organization living your brand? Are they all expressing your story to your customers, consumers, or donors? Phil Cooke teaches the importance of having your brand permeate every level of your organization and how it can impact your future. ... read more

Download episode 35: The Power of Perception (17 MB).

Phil Cooke explains the power of perception and how other's perceptions can impact you, your product, or your organization. Do you want to create and control your perception or let others do it? ... read more

Download episode 34: Engaging the Culture (14 MB).

Phil Cooke discusses how to engage the culture by telling an effective branding story. Make an impact by engagement. Featuring the book "Branding Faith." ... read more

Download episode 33: Branding Faith (23 MB).

Phil Cooke outlines the principles of branding for churches, ministries, and non-profits. What do people think of when they think of you? Discover the keys to telling your story, and having that story break through the media clutter and impact this culture. ... read more

Download episode 32: Dan Rupple: The Keys to Comedy (20 MB).

In Part 4 from The Sundance Film Festival, Phil Cooke interviews Dan Rupple, one of the founders of Isaac Air Freight as well as comedy writer and producer from Seriously Funny TV (seriouslyfunny.tv) on the keys to creating effective comedy. ... read more

Download episode 31: Think Locally (18 MB).

Part 3 as Phil Cooke reports from the Sundance Film Festival on the importance of thinking locally in media. In a global world where everyone want to speak to millions of people, there's a unique branding and marketing opportunity in thinking about your local market. ... read more