Download episode 44 the power of a name (17MB)

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Download episode 43 Where Are Your Boundaries? (12MB)

Phil Cooke explores boundaries in our professional and personal lives. ... read more

Download episode 42 The Last TV Evangelist (8MB)

Phil Cooke describes his new book "The Last TV Evangelist" and discusses the disconnect this generation is experiencing with traditional religious media.
... read more

Download episode 41 Is Experience the Biggest Obstacle To Change (22 MB)

We normally think of "experience" as a positive thing. But sometimes, experience can actually be the biggest obstacle to change. Find out how. ... read more

Download episode 40 Branding is Action (14 MB)

Phil Cooke, author of "Branding Faith" shares the important principles that a brand isn't just a report or the result of a meeting.  Your perception is shaped through the projects, events, media, and other projects you create.  Learn how a brand is about "doing" - it's about action. ... read more

Download episode 39 Open Media Revolution (27 MB)

We are in the middle of the greatest change since the invention
of the printing press. This digital media transformation is more
than watching movies on a mobile phone or having a Facebook
page. It's a fundamental revolution that will impact the way we
do business, politics, education, relationships, and even worship. ... read more

Download episode 38: Fix What's There or Start Over? (19 MB)

Phil Cooke discusses when to make small changes in your media planning and when to gut it all and just start over. If you want a complete look, feel, and solution that expresses who you are, don't do it by patchwork. Sometimes, you need to make the hard decisions and toss everything out and build something new. ... read more

Download episode 37: The Importance of Brand Unity (15 MB).

Does everything you do express the same story? Does your print materials, website, videos, media programming and more share the same identity, look, and feeling? In a media-cluttered world, to reach maximum impact, you need to unify every expression of your brand. Phil Cooke explains the how and why. ... read more

Download episode 36: Living the Brand (19 MB).

Is everyone in your organization living your brand? Are they all expressing your story to your customers, consumers, or donors? Phil Cooke teaches the importance of having your brand permeate every level of your organization and how it can impact your future. ... read more

Download episode 35: The Power of Perception (17 MB).

Phil Cooke explains the power of perception and how other's perceptions can impact you, your product, or your organization. Do you want to create and control your perception or let others do it? ... read more

Download episode 34: Engaging the Culture (14 MB).

Phil Cooke discusses how to engage the culture by telling an effective branding story. Make an impact by engagement. Featuring the book "Branding Faith." ... read more

Download episode 33: Branding Faith (23 MB).

Phil Cooke outlines the principles of branding for churches, ministries, and non-profits. What do people think of when they think of you? Discover the keys to telling your story, and having that story break through the media clutter and impact this culture. ... read more

Download episode 32: Dan Rupple: The Keys to Comedy (20 MB).

In Part 4 from The Sundance Film Festival, Phil Cooke interviews Dan Rupple, one of the founders of Isaac Air Freight as well as comedy writer and producer from Seriously Funny TV (seriouslyfunny.tv) on the keys to creating effective comedy. ... read more

Download episode 31: Think Locally (18 MB).

Part 3 as Phil Cooke reports from the Sundance Film Festival on the importance of thinking locally in media. In a global world where everyone want to speak to millions of people, there's a unique branding and marketing opportunity in thinking about your local market. ... read more

Download episode 30: Find the Passionate, Innovative People (11 MB).

In Part 2, Phil Cooke reports from the Sundance Film Festival in Park City, Utah on the power of being where passionate people gather. Get to the conferences, events, and places where innovative ideas are happening, and where the people are changing culture ... read more

Download episode 29: The Sundance Film Festival and Brand Exclusivity (23 MB).

Phil Cooke reports from the Sundance Film Festival in Park City, Utah on the power of growing larger by becoming more exclusive. ... read more

Download episode 28: Does Your Logo Express Your Brand? (21 MB).

Phil Cooke explains that a logo is not a brand - it's the expression of a brand; and how logo design is critical to sharing your story. Understand the power of an effective logo and what makes it work within the context of your organization's brand. ... read more

Download episode 27: Phil Cooke's Interview for the Awaken Conference (6 MB).

This is the podcast from the Awaken Conference hosted by Erwin McManus, pastor of Mosaic. Phil's interviewed as a speaker at the conference about his work with churches, ministries, and non-profits. ... read more

Download episode 26: Why Does Branding Matter (20 MB).

Phil Cooke discusses branding religious and non-profit organizations and answers these important questions: "Why do we need it?" "Why is branding important?" Find out in this Change Revolution podcast on the art and power of branding - based on Phil's book "Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don't." ... read more

Download episode 25: Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don't (18 MB). ... read more