Does the Media Impact the Culture? How about "The Brokeback Effect"?

“The Brokeback Effect”

The LA Times calls it “The Brokeback Effect.” Brokeback Mountain—the movie about two homosexual cowboys—is creating a ripple through our culture. An associate professor at the University of Iowa in Iowa City plans to use the movie for an introductory course on sexuality. Other colleges are using the film for academic fodder.

But it’s not just academia. There are Brokeback T-shirts, a set of videos, and a collection of songs. There are Brokeback coffee mugs, Brokeback mousepads, and Brokeback stickers.

And fashion designer Valentino gave his own salute to Brokeback. In a recent menswear show in Milan, he had two men dressed in cowboy garb walking down the runway—holding hands.

Lines from the movie are now becoming catch phrases—such as “I wish I could quit you.” There are Brokeback jokes. Brokeback sweatshirts. Brokeback gifts.

And The Brokeback Effect doesn’t stop there. Brian Helander, president of the Gay Rodeo Association, says ever since the movie came out, he’s seeing more people “come out” to gay rodeo events.

[Cynthia H. Cho, “The Brokeback effect,” LA Times , March 1, 2006]

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  • Cooke Reader

    What about the Napoleon Dynamite effect, lol…Isn't it the most qouted movie in history?

  • Phil

    Memorable Quotes from Napoleon Dynamite (2004)

    Napoleon Dynamite: Stay home and eat all the freakin' chips, Kip.
    Kip: Napoleon, don't be jealous that I've been chatting online with babes all day. Besides, we both know that I'm training to be a cage fighter.
    Napoleon Dynamite: Since when, Kip? You have the worst reflexes of all time.
    Kip: Try and hit me, Napoleon.
    Napoleon Dynamite: What?
    Kip: I said come down here and see what happens if you try and hit me.

    Don: Hey, Napoleon. What did you do last summer again?
    Napoleon Dynamite: I told you! I spent it with my uncle in Alaska hunting wolverines!
    Don: Did you shoot any?
    Napoleon Dynamite: Yes, like 50 of 'em! They kept trying to attack my cousins, what the heck would you do in a situation like that?
    Don: What kind of gun did you use?
    Napoleon Dynamite: A freakin' 12-gauge, what do you think?

    Deb: And here we have some boondoggle key chains. A must-have for this season's fashion.
    Napoleon Dynamite: I already made like infinity of those at scout camp.

    Napoleon Dynamite: You know, there's like a butt-load of gangs at this school. This one gang kept wanting me to join because I'm pretty good with a bo staff.

    Napoleon Dynamite: Well, I have all your equipment in my locker. You should probably come get it cause I can't fit my numchucks in there anymore.

    Napoleon Dynamite: [referring to Deb's milk] I see you're drinking 1%. Is that 'cause you think you're fat? 'Cause you're not. You could be drinking whole if you wanted to.


  • I've seen that movie like 5 times and it gets funnier each time. I need to buy it, it's an instant classic!

  • Todd

    How can the media not impact our culture?  Nowadays interaction with the media, whether it's through music, film, TV, radio, internet, cell phones, billboards, magazines, etc) comes at an alarming minute-to-minute pace…yeah?  It has become, put somewhat extremely, like the "air we breathe"…has it not?