Atheists Changing Their Brand?
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October 12, 2007
Famous atheist Sam Harris posted a recent article by Caspar Melville on Sam's efforts to talk non-believers into changing the name "Atheist." Why? Branding. Harris feels that they would impact the culture more effectively if they stop using names like "Freethinkers," "Brights," "rationalists," or "anti-theists," since they have such bad connotations, and hurt more than help. Check out Caspar's article. Its interesting that atheists have marketing problems too....
It is funny to see how some atheists get all bent out of shape by the notion of a being they claim doesn't exist.