Youtube.com is becoming the hub of TV Evangelist Controversy these days. For instance, you can see multiple videos about the Juanita Bynum / Bishop Weeks divorce and reports about their alleged fist-fight in a hotel parking lot. You can even see a demonstration from Juanita of the bruises. Taking controversy directly to the web via online video apparently is the new way to seek justice in the digital TV evangelist world.

Likewise, you can find plenty of video coverage of the Randy and Paula White divorce, including the original statement from their own pulpit, and follow up clips. It's no different for former pastor Ted Haggard.

I'm not talking about guilt, innocence, or judgment here - simply the impact of video footage from multiple perspectives - available globally within minutes of the event.

As I've said in magazine articles and on this blog - the age of Google and Youtube isn't about "search" or "video" - it's about reputation management. The old DUI you got in college that you assumed everyone forgot will be right there on the net for everyone to see. Likewise with video gaffes and other mistakes.

If you choose to use the national media to share your message with the culture, I encourage you to be careful and respect its power. Nothing is more true than the world of media when you use the phrase, "Those who live by the sword, die by the sword."