Why an Online Presence Adds an Important Feature To Your Visibility

Michael Boerner at iQuestions shared an interesting chart with me recently on how Nielsen Media Research tracks the impact of internet advertising. It’s a “visibility map” and I’ve attached it as a .pdf to this post. The chart reveals that the prime time viewing audience for TV is evening hours between 7-10pm (nothing new there). Likewise, the radio prime time is early morning drive time, and slowly falls off over the course of the day. But the internet brings a different perspective altogether. The internet “prime time” creates a
bump over the daytime hours. In other words, during the low time when TV is building and radio is losing audience, the internet is cranking. As you can see from the chart, it’s peak is about 3pm. It’s also interesting that the lowest rating periods for the internet are higher than the lowest ratings for TV (morning) or radio (evening).
Based on this Nielson research, adding internet advertising, promotion, or programming to your media mix will make you far more visible during the day when both radio and TV are delivering less than their best audiences.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Jeff Reid

    Hi, Phil. – when IPTV really takes off, This is a major windfall opportunity for the graphic design world. Man, are they going to be busy…the websites will have to immediately compete with the look and feel of the major networks and cable channels in order to keep the continuity. Mostly because the web-page will be 1 click away on the same HD-screen. From NBC to MSNBC.com in 3 seconds. Or, perhaps with the web-interaction as a border/frame, and the broadcast picture nestled in the middle. Is the rest of the internet world anticipating this wave? The TV sets may be web-ready, but are the websites truly ready for Primetime???

  • http://petersmythe.org Peter Smythe

    Phil, on the graph I'd like to see the breakdown of internet-video vs. internet-text.  We're seeing a great difference between our written blog/essays and our podcasts (just audio).  Given the statistics on reading, does your "Online Presence" really equate to YouTube for religious sites?