What Would Jesus Drink?
Phil Haroz, an Israeli-born, but Georgia-based wine importer is pitching wine to American Christians. (Not that I needed a pitch). Grapes of Galilee wines are being advertised in religious publications across the country with the sales line: "Grown by the Sea of Galilee and watered by the Jordan River." Who knows? Maybe this will finally kill the myth about early Christians drinking grape juice. On the other hand, it looks an awfully lot like "Jesus Junk" to me…
Tags: Media & Change
If you want a non-Jesus Junk wine with a "christian" theme check out Cuneo Cellars. They were the Oregon winery of the year. Their signature wine is called Cana's Feast. Here is the winery web address:
http://canasfeastwinery.com/
Oh, Boy! This should be fun to watch this one play-out. Sure, It's kind-a gimmicky. How about celestial cigars. WooHoo. Honestly, they're probably not marketing to people who actually enjoy wine. oh, well. This too shall pass.Too bad - this could've been a perfect youth group fundraiser :-) "Honey!!... Johnny's at the door, he's selling wine for the school missions trip." Yep, Abandon the bake-sale.
I agree with you, Jesus Junk for sure (Keith Green referred to Jesus Junk too I think).
That goes to prove that if we even think there is s niche we'll capitalize on it.
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