Anyone in leadership – or who is trying to find their voice in the culture – needs to become a student of the way Barack Obama used technology to get his message heard by millions of people. His digitally savvy campaign was adept at connecting to and activating key audiences, and that strategy could also be applied to religious organizations, churches, non-profits, and business. Obama’s speed at responding through technologies like
In his column in a recent Wall Street Journal, writer Daniel Henninger, wrote about the religious void on Wall Street. His article, titled, “Mad Max and the Meltdown: How We Went from Christmas to Crisis” said that:
The TV is now on more than 8 hours a day in the average home in America. Individually, we’re watching more than 4 hours a day. Nielsen’s new report is sobering, and supports the fact that this is a couch potato culture. Keep in mind that typical American gets less than 7 hours of sleep a night. The only real drop in viewing was by those who spend a lot of time online. So if you have a message you need to share, how do you cut through? That’s the message of
I spoke to a group of Hollywood entertainment professionals recently, and I shared some tips for getting through tough financial times. I think it’s incredibly important that whenever possible, we do our best not to let financial challenges distract us from our focus. Although my talk was geared toward entertainment and media people, I think it would work for anybody. Let me know if these suggestions could help you:
I’ve been following the massive repercussions on the Proposition 8 vote in California – which amended the state constitution to protect traditional marriage. Since the vote passed by a significant margin on November 4, the gay community has organized protests across the state, Governor Arnold Schwarzenegger has vowed that the “fight isn’t over” (call me crazy but I thought a governor was sworn to uphold the law), and the LA Times (who supports the protests) has reported the
The leadership of the Screen Actors Guild is recommending to their membership that they go on strike. Yes, you’re reading correctly. During the worst financial crisis in memory, the union is suggesting a strike. That’s also on the heels of last year’s writer’s strike. Am I nuts to think this is proof that SAG is growing more and more out of touch with the changing media world?
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Cheryl Heller, the founder and CEO of Heller Communication Design in New York has some interesting thoughts about branding. Most people think of a brand as a tool for communicating who we are and what we do. We think of logos or catchy names that convey the mission or identity of our organization. A good brand does express identity, according to Heller. But great branding goes one step further. It conveys