To continue the thought on my last post about perception, the very day Paula and Randy White announced their divorce, the home page of her ministry was promoting her new series "You Can Have It All." Well, apparently you can't. That's the kind of out of sync branding messages that work against you.
One of the biggest criticisms I get at this blog is from people who mistake my criticism of an organization’s program, project, marketing, branding, or perception for my opinion of the organization’s integrity or intentions. The truth is, the two are very different things – although in a perfect world, they should be totally in sync. Many non-profit or religious organizations out there have the best of intentions, a passion to share a great message, and wonderful motivation. But the problem usually
For a woman who’s TV appearances are often filled with over-the-top performances (as in a TBN appearance last year when she preached while rolling on stage on sheets covered in anointing oil), the Charlotte Observer reports what might be an incident of interest to Juanita watchers.
Want to be a great idea person? Don’t let your ideas get mixed up with your ego. I can always tell a novice in a brainstorming session. They’re the ones that keep trying to defend their ideas long after the rest of the group has moved on. They also get their feelings hurt easily – especially when
Ben Worthen has written an excellent guide to why most websites don’t work. He’s narrowed it down to four major areas, and believe me, he’s hit a chord. We sometimes forget that a successful website isn’t just about design. I’m a design guy, so that’s really important to me, but strategy is where the party really is. We have to make sure a web surfer can easily get around, and do what he or she came there to accomplish. Check out the article. It’s worth the read.
Most pastors I know think “copyright” means “Your right to copy.” But copyright is a serious business. Here’s a good podcast from the guys at Creative Synergy about churches and copyrights. For all the people who ask me about the subject, maybe this will help.
I’ve been watching media coverage from both religious and secular sources about the series of Christian stadium events called “Battle Cry,” and I have to admit to some real concerns. From a branding point of view – in today’s culture – I’ve felt for a long time that