My recent post that simply linked to the Tampa Tribune story on the divorce announcement from Randy and Paula White generated a record number of people reading the post and responding. Based on a number of those responses, I thought I might point out another post I wrote in January on the issue of judging. I linked to the Randy and Paula story to start a discussion on its implications for the branding of their ministry and it's impact on how the culture views the Christian faith in general. But my responses generated the entire gamut – from "theology cops" who are happy to point out their personal and scriptural failures, to remarkable naive folks willing to completely ignore the serious implications of the situation and go on at the church as if nothing has happened. But it was the judgement issue that
To continue the thought on my last post about perception, the very day Paula and Randy White announced their divorce, the home page of her ministry was promoting her new series "You Can Have It All." Well, apparently you can't. That's the kind of out of sync branding messages that work against you.
One of the biggest criticisms I get at this blog is from people who mistake my criticism of an organization’s program, project, marketing, branding, or perception for my opinion of the organization’s integrity or intentions. The truth is, the two are very different things – although in a perfect world, they should be totally in sync. Many non-profit or religious organizations out there have the best of intentions, a passion to share a great message, and wonderful motivation. But the problem usually
For a woman who’s TV appearances are often filled with over-the-top performances (as in a TBN appearance last year when she preached while rolling on stage on sheets covered in anointing oil), the Charlotte Observer reports what might be an incident of interest to Juanita watchers.
Want to be a great idea person? Don’t let your ideas get mixed up with your ego. I can always tell a novice in a brainstorming session. They’re the ones that keep trying to defend their ideas long after the rest of the group has moved on. They also get their feelings hurt easily – especially when
Ben Worthen has written an excellent guide to why most websites don’t work. He’s narrowed it down to four major areas, and believe me, he’s hit a chord. We sometimes forget that a successful website isn’t just about design. I’m a design guy, so that’s really important to me, but strategy is where the party really is. We have to make sure a web surfer can easily get around, and do what he or she came there to accomplish. Check out the article. It’s worth the read.