The Change Revolution with Phil Cooke
Dispatches from the front lines of media, faith, and culture

The Top Ten Reasons I Need You To Help Share The Branding Faith Story

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February 27, 2008

Branding Faith is just out, but now I need your help sharing the message.  Here's the top 10 reasons this is a critical message for anyone concerned about being heard in today's media-driven culture:

1) When researchers tell us that we’re being bombarded with as many as 3,000 advertising messages a day, more Christians need to understand the power of the media and how it impacts our lives.

2) Pastors teach or preach in services for 1-2 hours per week. But in a nation where the average family watches TV and surfs the web 5-7 hours per day – who has the most influence?

3) At a time when Nike, Starbucks, or Apple tell the best stories, how do we re-capture the ability to share the story of our faith with the culture?

4) Help people discover why “chasing relevance” only leads to being irrelevant.

5) Find out if marketing is good or bad for churches and non-profits.

6) Discover how TV trivializes religion and what that means for the future of religious media.

7) Understand the power of “buzz.”

8) Help leaders understand the difference between a “brand” and a “logo.”

9) Teach churches and non-profits to understand the power of perception.

10) Help stop the things you dislike about religious media and discover how to make real change happen.

Buy a copy for yourself, or for a pastor, ministry or non-profit leader, businessperson, or anyone who wants to get their message heard through the clutter of modern (or post-modern) living. 

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by Cameron Bailey (not verified) on February 27, 2008 - 11:07pm

I cant wait until I get my copy and looking forward to reading more about all these points, and more. Hurray up Amazon!!!

My wife and I are starting a church now and I hope we can implement strategies early to enhance our chances for success.

The other two books have been great too.

by chad michael (not verified) on February 28, 2008 - 6:30am

Got the book from Amazon yesterday...I'm almost finished. Bought 2 more copies this morning to give to key people on our team. Much thanks, Phil!

by Dominique (not verified) on March 7, 2008 - 9:56pm

Phil -

I added your blog under "A Blogger's Corner" on my blog and I also added your book with a link to Amazon on my blog under my "Library Card "link.

Remaining Steadfast,

Dominique

by Phil on March 8, 2008 - 7:32am

Thanks Dominique for the links!

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