Do You Have a Life Message?

Here’s why it matters…

Corporate-speak uses terms like “Mission Statement,” “Vision,” and “Values,” but when it comes to us, we don’t often think in terms of having a personal life message. In my work consulting with visionary leaders I deal with it all the time, but when it comes to normal, everyday people, not many understand the importance of having a message. But as some have said,

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Are You Too Busy? Read This Before You Answer

Everyone’s “too busy” these days.  Too busy to write that novel, produce that film, visit your parents, attend church, go back to school, get training, read books, follow your dream – whatever. And it seems like everybody waves the “I’m too busy” flag like a status symbol. How many times have you started social conversations with that phrase? And if you have a day job, (especially for us creative types), that extra work is often overwhelming, so even thinking about

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Do Donors Prefer Email or Snail Mail?

The answer will surprise you...

Most donors see advantages to both e-mail and direct mail communication from the organizations they support, and a new study reveals that very few completely reject one form or the other. The study, of 1,000 American charitable donors shows that very few donors consistently see e-mail or direct mail as a better way for non-profit organizations to communicate with them. The Donor Mindset Study, conducted jointly by Grey Matter Research (Phoenix, AZ) and Opinions 4 Good (Op4G, Portsmouth, NH), asked donors to compare the two methods of communication from organizations they already support on six different factors. Which method is:

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A Template for Launching Your Mission and Message

Our team at Cooke Pictures does an enormous amount of coaching and advising leaders on expanding their mission and message. Our motto is “Our Mission is to Accelerate Yours” and that’s a significant part of what we do as a team. Many of those leaders are understandably curious about how to launch a new nonprofit, book, ministry, church campus, rebrand, or other initiative, so in my study of how others get their message out there, today’s post is an one example that worked very well:

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By The Time You See the Threat, It’s Already Too Late

There's a career killing bullet out there with your name on it.

You can take this to the bank: Far too many ideas, organizations, and personal careers fail because they didn’t see the threats coming in time. For example, the Wall Street Journal reported recently that big food brands are in trouble. “For over a century, brands such as Kellogg’s cereal, Campbell ’s soup and Aunt Jemima pancake mix filled pantries of American households that wanted safe, affordable and convenient food. They provided companies with reliable revenue growth from grocery shelves, and there was

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Ron Busroe: Communicating on a National Scale

How the Salvation Army Tells Its Story

Our company, Cooke Pictures, helps numerous national organizations tell their story in today’s cluttered and distracted culture. As a result, I love hearing the stories of others who are helping their churches, nonprofits, and other organizations tell their stories more effectively. A number of years ago, I met Lt. Colonel Ron Busroe, who is currently National Community Relations & Development Secretary at The Salvation Army’s National Headquarters. In simpler terms, that means he’s the

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Before You Melt Down Over an Email Read This Post

Every day, people misunderstand email messages. In fact, one study in the Journal of Personality and Social Psychology reports that the tone in an email is misinterpreted 50 percent of the time. But it gets worse – the same study discovered 90 percent of people think they’ve actually correctly interpreted the tone of emails they receive. That means

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Why Do We Criticize Large Churches?

Hardly a day goes by without seeing a number of Christians on social media criticizing large churches. Just like the Instagram meme in this post below, it’s assumed that just because a church is big, they must be compromising the gospel, not preaching the Bible, or some other lame charge. It seems that for far too many people in the Church today, large numbers of people automatically mean

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