On Thanksgiving Weekend: A Few Random Thoughts About Church

My father was a pastor, so I’ve been involved behind the scenes at church as long as I can remember. As an adult, I’ve been privileged to coach and consult hundreds of pastors on how to communicate their message more effectively – particularly when it comes to media. So as we come to the Thanksgiving weekend, I thought I’d just toss out a few thoughts about church today. Feel free to disagree or add some of your own:

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Is Your Church Creating Walls or Open Doors?

Our media and communications team at Cooke Pictures regularly works with churches and ministry organizations across the country, helping them communicate their message more effectively. In the process, we’ve discovered one of the biggest challenges pastors face: spending so much time focusing on new guests that they don’t realize they actually have a revolving door. In other words, people already there aren’t sticking around for long. Some pastors ask me, “How can I help close our back door?” So I asked our Lead Strategist at Cooke Pictures, Dawn Nicole Baldwin that very question. She’s spent her career helping churches communicate their mission more effectively, and has learned a thing or two about helping people go deeper. Here’s Dawn’s advice:

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Russian Meddling And How Media Exposure Has Changed

Considering the obsession the media has had over the last six months investigating Russia’s apparent meddling in the last election, it’s helpful to understand it in context. The reports are that 135 million Americans were exposed to Russia-sponsored Facebook messages over a 32 month period. There’s no question that we don’t want other governments feeding propaganda to digital or broadcast platforms in the United States. And as a result,

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How To Overcome The Five Greatest Fears

What are you afraid of? You may not be a wimp, but the truth is, everyone is afraid of something. And chances are, when you get to the root of your fear, you start discovering what’s holding you back. It doesn’t matter if you’re rich, poor, successful, unsuccessful, famous or not famous, fear is a problem for everyone. David Sanford has written that the five greatest fears of professional people are:

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The Answer to The Question: What’s Next?

One of the most common questions I get from clients, conference attendees, and blog readers is “What’s Next?” Filmmakers, writers, artists, secular media, corporate media, educational media, religious media – it’s always the same: “What’s Next?” People want to know what’s coming up and how to prepare. I applaud that desire, but it’s not really a question of what’s next, as much as how to position yourself to find it. That’s when I read a brilliant piece by Andy Kessler in the Wall Street Journal. Here’s his answer, and I think you need to take note:

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